About this record
A record on the Open Creator Graph is built to be read by machines first. It’s the structured page an AI system or a search engine reads when someone asks who you are, so that you show up on the surfaces where people are actually looking, like Search and AI chat.
That’s also why it doesn’t look like a portfolio. No hero image, no colour scheme, nothing designed to impress a person scrolling through it. It shows who they are, where they’re active, and what’s already known about their work in public. That’s all.
What’s in it
Every record has three kinds of information.
- Identity — a Creator’s name, their handles, and the platforms they’re active on.
- Sourced facts — things pulled from a citable public source, always shown right next to that source.
- AI usage terms — what the Creator will and won’t allow AI systems to do with their name, image, likeness, voice, movement and signature.
What’s never in it
There’s a fair amount we leave out on purpose. You won’t find rankings or scores. No engagement numbers we calculate ourselves. No audience demographics. No “best content” picks made by us. No testimonials, no brand deal lists, nothing written to sell a Creator rather than describe them.
One exception: once a record is claimed, a single platform-verified figure, like a most-viewed video and its view count, may appear under Notable work. That comes straight from the platform’s own API, not from us picking a favourite or calculating a performance score.
No photos, no videos, nothing from your content itself. The only image on a record is a profile picture, and only once a Creator has claimed the record and supplied it themselves.
If that’s what you’re after, that’s what your portfolio or media kit is for. The Graph carries the facts. Your portfolio or media kit carries the pitch. The Graph never tries to be one.
How confident we are, marked on every fact
Every fact carries a confidence label, even the ones a Creator tells us directly. Creators can be mistaken or a little generous about themselves too, and the record shouldn’t quietly assume otherwise.
| Label | What it means |
|---|---|
| Sourced | Taken from a trusted public link. You’ll see the source right next to the fact. |
| Stated | Said by the Creator, but not yet independently confirmed. |
| Verified | Confirmed directly through platforms like YouTube, Instagram, TikTok, X and Facebook, once a Creator has claimed their record. |
AI usage terms, in plain sight
Every record shows where a Creator stands on AI use — Allowed Conditional or Prohibited — across their name, image, likeness, voice, movement and signature.
Here’s what each one actually means:
| Status | What it means |
|---|---|
| Allowed | AI can use it for anything. That includes training AI models and creating new things with it, like an avatar or a voice clone. |
| Conditional | AI can show the Creator as they really are: their real name, their real photo, their real voice. Creating something new with it, like a deepfake or a voice clone, needs the Creator’s permission first. |
| Prohibited | AI cannot use it at all. Not shown, not trained on, not generated. No exceptions. |
| No terms | Nobody has said anything yet. Treat it as unknown, never as permission. |
One more thing worth knowing: Conditional here is a simple summary for people. If a Creator sets different terms for different parts of their identity, this page still shows one overall word. AI systems go further: they read the exact terms for each part on their own, so they always know precisely what’s allowed and what isn’t.
If a record hasn’t been claimed yet, it shows No terms declared. Nobody has spoken for that Creator, so nothing is assumed on their behalf, permissive or otherwise.
When sources disagree
Sometimes two public sources say different things about the same fact. When that happens, we show both, clearly marked, rather than quietly pick one for you.
If the disagreement runs deeper, say the sources can’t even agree the record is about the right person, we hold the record back entirely instead of guessing. It’s better to say what we don’t know than to fill the gap with something that only looks confident.
Unclaimed vs. claimed
Most records start unclaimed, built from what’s already public before the Creator has done anything. An unclaimed record is always marked as such, and its figures stay approximate, dated and unverified until that changes.
Claiming a record takes about a minute, and it’s free. It uses your regular platform sign-in, through the platform’s own official API, so we never see or store a password. It lets a Creator confirm their handles, fix anything wrong, add more detail, and set their AI usage terms properly. Nothing about a record changes until the Creator decides it should.
You might also want to read How we source and our Editorial policy.