Why the Graph exists

Ask ChatGPT, or Gemini, or Google, who you are. Try it right now.

Most Creators get nothing back. Some get an answer that describes someone else entirely.

Why does this happen? AI systems can only see Creators the internet has written about in a structured way, the ones with a Wikipedia page, a Knowledge Panel, or a large press profile. That’s a tiny slice of the Creator economy. Everyone else, no matter how many followers they have or how much they’ve built, barely exists to a machine.

This gap matters more every month. Brands search with AI now. Fans search with AI now. When machines can’t see you, you’re not in the room when a decision gets made. Not because someone chose against you, but because you were never part of the conversation.

The Open Creator Graph is here to close that gap. Free, and open to every Creator we can responsibly include.

It does two things, in this order.

First, it makes you visible

Your record shows your name, your platforms, and your work. Every fact is checked against a citable public source, so nothing is assumed or made up.

Then, it puts you in control

Once you exist to a machine, you decide what that machine can do with you. Train on your work? Clone your voice? Generate your likeness? Your call. Not ours. Not the platforms’. Not whoever asks first. That covers six things: your name, your image, your likeness, your voice, your movement and your signature.

Being visible without any say leaves you exposed. Having control over something no one can find isn’t worth much either. You need both, in that order. That’s what the Graph gives you.

Why is it free?

Because it has to be. This isn’t a reward for Creators who’ve already made it. It’s the floor everyone should have been standing on from the beginning.

You might also want to read About this record and How we source.