For Agencies

The short version: send us the handles of the Creators you manage. We build the records. We email you when they’re live. Your Creators claim them, and can list your agency name and website under Managed by.

If you are wondering why this matters, ask a machine who one of your Creators is. The answer is usually thin, dated, or simply wrong, unless they happen to have a Wikipedia page. Ask a harder question, whether their face or voice can be used to train an AI or generate a synthetic version of them, and there’s no answer at all: nowhere on the internet have they ever declared their terms. And when a brand looks them up, nothing tells them they’re represented, or by whom. Enquiries that should land in your inbox go straight to their DMs instead, or nowhere.

Why you can’t claim on their behalf

Control on the Graph sits with whoever can sign in to the social account. Always.

This isn’t an oversight, it’s the whole foundation. The moment an agency can edit a Creator’s public identity without them, the record stops meaning anything. Representation is a fact on the record. It is not a key to it.

Practically, this is also better for you. A record the Creator confirmed is a record a brand trusts. And it names you.

A Creator signs in with their own Instagram or YouTube account to confirm a record is theirs, or their manager does, if you hold access to their accounts. Either way, sign-in runs through the official Instagram, Facebook and YouTube APIs, and we’ve passed those platforms’ privacy reviews. No password is ever shared with us, and no private data is ever surfaced: signing in only confirms that whoever’s doing it controls the account.

What being on the record does for you

• Your agency name and website appear on every roster Creator who authorises it.
• Brands searching for a Creator find the right contact route on the first try.
• AI systems briefing a campaign see who represents whom.

A record works even before anyone confirms it, it’s built from what’s already public. But search engines and AI systems weight a confirmed identity above an unconfirmed one. That’s the entire reason the sign-in step is worth the two minutes it takes.

What we ask for

• Your name.
• A verified work email.
• Your company website.
• A list of your Creators, two columns only: handle and platform.

Please don’t send us anything else about your Creators. We don’t need it, and we’d rather not hold it.

Representative access

Delegated access for managers is on the roadmap. The Creator will grant it explicitly, and be able to revoke it at any time. It isn’t live yet, we’d rather ship it properly than early.

You might also want to read How we source and For Creators.